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Natural dyes weave the future of our planet and ourselves
伝統が育むクラシックな美しさに、現代のモードを融合させた
武州正藍染のネオクラシック。
日常を彩る一着、その選択が"地球と私たちの未来"を守る一歩となる。
衣服産業が環境に与える負荷は、私たちの想像以上に大きなものです。
日本では年間約40億点の衣類が供給され、そのうち約19億点が廃棄されています。
1着の服を作るために消費される水は、浴槽11杯分に相当し、ペットボトル255本分の二酸化炭素が排出されます。
私たちが提案する武州正藍染のアイテムは、自然由来の染料を使用し、
環境に優しい製法で丁寧に作られています。
流行に左右されない上質なデザインと、永年無償の染め直しサービス。
時を重ねるほどに美しさを増し、あなただけの特別な色に変わっていきます。
流行を超えたタイムレスな美しさ。
消耗品ではなく、長く愛されるものを選ぶということ。
それは、あなた自身と地球を大切にする選択です。
Products
Craftsmanship by ISHIORI since 1910
アンカー 1
Product Features
Project background: Tradition and innovation meet
tradition/
Bushu authentic indigo dyeing has been passed down in northern Saitama since the Edo period and is closely associated with Eiichi Shibusawa.
Ishizuka Shingo is the fourth generation owner of Ishiori Shoten, which was founded in 1910 and continues the tradition of Bushu authentic indigo dyeing.
Designated traditional handicraft factory, Sainokuni Excellent Brand Product, and registered regional collective trademark.
innovation/
Originally from ESMOD PARIS in France, Hideaki Kitasako is a costume designer for the Shiki Theatre Company and others, and is the creator of the cutting-edge brand KARMA et CARINA, which continues to take on new challenges, with its clothes worn by many actresses in TV dramas and at the Kobe Collection fashion show.
This collaboration was born from the meeting of these two elements of "tradition" and "innovation."
The traditional spirit of Shingo Ishizuka and the creativity of Hideaki Kitasako have come together to form a new challenge for Bushu Shoin Aizome.
Philosophy for the future
Japan's traditional crafts are the crystallization of the wisdom of our ancestors.
For example, Bushu True Indigo Dye not only has antibacterial and insect repellent properties, but by repeatedly dyeing the fabric, the indigo penetrates deep into the fibers and gives the fabric exceptional durability, standing up to years of use.
In addition, Bushu Shoai dyeing, which is produced using natural materials, contributes to the 14th SDG "Protect and sustainably use the oceans and seas," by preventing microplastics from entering the ocean.
In order to promote the idea of using things carefully, which was common in Japan not long ago, we offer "free re-dyeing for many years." This product also contributes to the 12th SDG, "Responsible Consumption and Production."
By wearing this dress, you will be incorporating traditional Japanese culture and contributing to a sustainable future.
JAPAN BLUE：日本の美しき勝負服
藍染は、戦国武将たちが勝利を祈願して「勝色」と呼び着用されていました。
和の武州正藍染に、ジャカード織りや、各種のディテールにおいて洋のテイストを加えました。
伝統と革新が調和し、洗練された現代の美しき勝負服として、新しいイメージの武州正藍染ワンピースが誕生致しました。
愛用すればするほど色合いが変わる武州正藍染。
一着ごとに丁寧に繰り返される染め作業は、湿度や天候を見極め、時間をかけ、平均20回の染色作業が行われます。
その結果、最高品質の藍染作品が生み出されます。
深みのある藍色が織りなす、静寂と美しさ。
武州正藍染のワンピースがあなただけの物語を紡ぎ出します。
A collaboration between Ishizuka Shingo, the fourth generation owner of Ishiori Shoten, which was founded in 1910 and continues to value Japanese tradition while pursuing innovation, and KARMA et CARINA, an up-and-coming brand from ESMOD PARIS in France, who has also worked as a costume designer for the Shiki Theatre Company and whose clothes are worn by numerous actresses in fashion shows at the Kobe Collection and in TV dramas.
The traditional spirit of Shingo Ishizuka and the creativity of Hideaki Kitasako have been combined to create a new item for Bushu True Indigo Dyeing.
Ishiori Shoten × KARMA et CARINA
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